Zed Black Agarbatti has dropped a teaser on its social media channels, revealing the first look of MS Dhoni in his much-talked about No 7 retro jersey look that went viral recently. This teaser video hinted that the company could be all set to unveil the latest brand campaign that will send thala fans in frenzy. It is believed that the TVC throws a spotlight on being a ‘GAMECHANGER’.
Set to be unveiled on 15th August, exactly a year later since the legendary wicket-keeper batsman announced retirement from international cricket. The teaser does not reveal much, but the the video gives a glimpse of MS Dhoni in his trademark swagger entering the cricket stadium.
Choreographer-filmmaker Farah Khan has directed the iconic cricketer M S Dhoni for this commercial. The legend also got a new ‘faux-hawk’ cut which also became a topic of discussion on social media by celebrity hair stylist Aalim Hakim. Ace photographer Daboo Ratnani has wonderfully captured all of Dhoni’s looks for the TVC campaign.
“This new campaign with Captain Cool, M S Dhoni who is a epitome of cool demeanor strikes a conversation with the youth of the country”, Ankit Agrawal, Director, MDPH shared. Zed Black 3-in-1 is the flagship brand of MDPH which processes over three crore incense sticks, selling 15 lakh packs and has enormous consumer reach in the Indian household every day.
All the details will be revealed on 15th Aug. Keep watching this space, to see what unfolds ahead.