One of the biggest awards in the Bollywood Industry is International Indian Film Academy Awards or IIFA. But over the years, this award event is losing its credibility and this year they didn’t even nominate Akshay Kumar or Aamir Khan. At the latest, Censor Board Chief Pahlaj Nihalani has slammed IIFA Awards and termed it as a Paid Holiday.
Talking to Hindustan Times, CBFC Chief Pahlaj Nihalani said, “Look at the hypocrisy. They haven’t even nominated Aamir Khan for Dangal and Akshay Kumar for Airlift and Rustom just because they wouldn’t attend their weekend holiday plans masquerading as an awards function. Initially, we had cinema from various states getting token representation at the awards. Now we only have Bollywood. So why do they call themselves the International Indian films awards? It’s such a sham! Bollywood is not Indian cinema.”
One of the biggest disappointment for IIFA was, Amitabh Bachchan has dissociated himself from IIFA in every way in 2011. The reason behind that was, Salman Khan was appointed as Brand Ambassador even without informing him at the last minute.
Pahlaj Nihalani further said, “What I want to know is, who is paying for this extravagance? It is our foreign exchange being squandered as every top star is given tickets for his spouse, children, parents, ayahs, bodyguards, friends, friends of friends .…. I’ve heard stars are even given money to shop.Who is paying for all this? IIFA is selling Indian cinema to various countries and probably getting many financial benefits. But is the Indian government benefiting from this global event?”
Altogether, Pahlaj Nihalani has questioned the whole Bollywood Industry and their so called Award Functions?
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