Radhe is the first big release in Bollywood on May 13, 2021, after the pandemic hit India in March 2020 and close down the theaters. That means whole Bollywood lovers saw a big release almost after 18 months and that too with Superstar Salman Khan’s Radhe. Now, Radhe has completed 8 days, and many are panning this film as a flop affair. Well, Zee Entertainment has finally come out and said it clearly that Radhe is a successful film for them in very aspect.
Photo Courtesy: SalmanKhanFilms-RadheMovie
Talking to moneycontrol.com, Zee Entertainment CEO Punit Goenka clearly states that, “Radhe is quite successful. Radhe over a period of time will contribute to the bottom line through the various rights we offer.”
That’s not all, even Zee’s Chief Financial officer Rohit Gupta says, “As far as monetization of Radhe is concerned it is inline with our expectation.”
Mr. Gupta also clarifies that after the announcement of Radhe, Zee’s subscription have gone up to several fold. Talking about revenue of Radhe, he says its quite early to talk about, let’s wait for 3-4 weeks to get a clear picture.
In short, both the two big gentlemen of Zee Entertainment clearly said one thing that Radhe has met on the expectations and it will be an outright success for them on a long term basis.
That’s not all, Zee also plan to release it online with PVOD in many other International markers after its theatrical release got it. Currently, Radhe has been released in overseas theaters in 750 plus screens and did a collection of over 16 crores gross in 8 days.
Meanwhile, Zee5 and Zeeplex viewership have crossed 10 million mark from Radhe movie reportedly in 7 days. It is also being reported that Radhe has already crossed 250 to 260 crores business in 7 days. Though, no official confirmation is there on it.
Altogether, we have cleared the biggest doubt of related Radhe movie in people’s mind who thought Radhe is a flop affair. But the spokesperson and CEO from Zee clearly says that Radhe is a successful venture from them.
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